My design work occasionally plays a direct role in supporting business development efforts. One recent example is the Sepulveda Transit Corridor project, a fully underground rail line connecting the San Fernando Valley to the Westside of Los Angeles, and one of the most significant transit investments in the country. Bechtel is a core member of the consortium selected by LA Metro to advance the project.
As part of the campaign supporting the bid, I designed a suite of digital ads built on the consortium's existing brand system, used across social media and the project's public-facing website. The work was about fitting into an established visual identity and executing it consistently across formats. Straightforward in scope, but with real stakes attached to it.
Another consistent thread throughout my work is creating ads that tell Bechtel's story, spotlighting the people behind the projects, the scale of the work itself, and a company history that stretches back over 125 years. These range from recruitment and diversity-focused campaigns to conference exhibition materials designed to represent Bechtel to the next generation of engineers.
That work has shown up in some notable places. Ads and visuals I've designed have been featured in ENR and Punchbowl, and have appeared at national conferences including the National Society of Black Engineers (NSBE) and the Society of Women Engineers (SWE), where the quality and authenticity of the creative is critical.
